creativity >> community >> campaigns
culture &
social impact
media relations, idea generation, communications strategy, evaluation services and impact storytelling
recent projects
The Old Oak
Grue
Creative People & Places
Green Space Dark Skies
Saint Maud
The Old Parcels Office
media relations
a strategic approach to PR, publicity & media relations based on more than 20-years experience. countless contacts across news & features; arts & culture; UK film & independent cinema; campaigns & social change.
we love generating coverage
idea generation
and cultural strategy
more than ten-years in London agencies and a number of years working in-house at a major funding body. previously worked with brands such as Absolut, Beck's, Hyundai, Direct Line, M&S. And with funders such as Comic Relief, Red Bull, Local Trust, National Lottery
evaluations and
impact storytelling
designing and delivering project + programme evaluation documents. utilising qualitative and quantitative tools to build compelling impact measurement pieces
ask me anything
write to [email protected]
| Organisation | Role | Year |
|---|---|---|
| Culture & Social Impact | Founder | 2018-present day |
| University of York | Media Relations & Comms | 2022-2026 |
| UnLtd | Media & Campaign Manager | 2016-2018 |
| UNITY | Account Director | 2013-2016 |
| Premier | Account Director | 2011-2013 |
| Idea Generation | Account Manager | 2007-2011 |
| STENCIL | Writer | 2005-2007 |
| The Scunthorpe Telegraph | Journalist | 2003-2005 |
training & extra-curricular
Social Video Production; Local Storytelling Exchange (2026)
Radical Imagination; The Weekend of Dreaming - Arts Council (2026)
TYPE: The York Policy Exchange; The University of York (2024-25)
Science Storytelling; The Science Media Centre (2024)
Digital Accessibility; The University of York (2024)
Chair of Trustees; Wheatcroft Pre-School (2024-present day)
Equality, Diversity & Inclusion; The University of York (2023)
Leadership; Screen Industries Growth Network (2022)
Agile storytelling; Screen Yorkshire (2021-22)
Community Cinema; Film Hub North (2019-21)
Coaching; Aspire, Clerkenwell (2018)
Project management; Aspire (2016)
Creative Entrepreneurship; British Council culture projects in Delhi (2012), Tokyo (2015), Belgrade (2019)
Digital storytelling; iDrops in Ghent (2015)
Crowdsourcing; Sheffield doc/fest (2014)
Board member; Flatpack film festival (2010-13)
published stories
Yorkshire's atlantis
Searching for a home on a hotter planet
From cute to catalyst
See a film out to help out
The Humber Hovercraft; Mag-North(2025)
Smart rewilding: how can wildlife fertility control secure the future of Europe’s beavers?; VocalMedia (2026)
Citizen science and toxic waterways; The University of York (2024)
Reflections on SXSW 2025: seven trends that shaped the festival; VocalMedia (2025)
Searching for a home on a hotter planet; Deutsche Welle (2023)
Inside the people-powered cardboard labyrinth; People's Powerhouse (2023)
Puffins, from cute to catalyst; Birdnote (2022)
Yorkshire's Atlantis - rediscovering a lost medieval city; Reader's Digest (2022)
See A Film Out To Help Out; City AM (2020)
The front line of creativity - contested art in non-art spaces; Corridor8 (2020)
How COVID-19 changed the process of grief; Reader's Digest (2020)
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